The process allows customers to exchange unwanted gift cards from various retailers for a Target gift card. For instance, a consumer might exchange a restaurant gift card they are unlikely to use for a Target gift card to purchase household goods. This service typically involves utilizing a third-party platform accessible through Target’s website or mobile application.
This exchange offers consumers flexibility and value by converting unused gift card balances into usable currency at a preferred retailer. It reduces gift card wastage and provides a convenient alternative to reselling unwanted gift cards on secondary marketplaces. Historically, consumers had limited options for unwanted gift cards, often leaving balances unused or resorting to less convenient resale methods. This service reflects the evolving retail landscape and consumer demand for greater control over their assets.