Certain figures from the Gundam Universe line are available solely through the Target retail chain. This practice, often referred to as a “retailer exclusive,” offers collectors a unique opportunity to obtain specific mobile suit models not found elsewhere. For example, a special color variant or a figure with unique accessories might be offered only through this specific retailer. This creates a distinct collecting experience.
Retailer-exclusive collectibles can drive interest and excitement within the collecting community. Limited availability often increases perceived value and desirability. This strategy benefits both the manufacturer, by increasing sales and brand visibility through a prominent retailer, and the retailer, by attracting dedicated customers seeking exclusive merchandise. Historically, exclusive items have become sought-after collector’s pieces, sometimes appreciating significantly in value over time. This contributes to the overall health and longevity of the collectible market.
